First 5 San Bernardino and Smile SBC were recognized by the National Association of Counties (NACo) for their “Little Teeth, Big Responsibility” campaign, which aims to raise awareness about the importance of proper oral hygiene and twice-yearly dental visits for children five years of age and younger. The campaign produced successful results including 5.8 million impressions and an increase of social media followers by 3.75%, with an engagement rate of 18%. The campaign also increased traffic to the SmileSBC.org “Find a Dentist” webpage, connecting the public to nearby dentists for care appointments.
