On Tuesday, August 21, the organization Feeding America Riverside/San Bernardino (FARSB) held its first ever community lunchtime “Flash Mob” at NORMS in Riverside.
The event was held in support of “Make Caring the NORM!” The initiative is designed to help fight hunger in local communities.
Commenting about the importance of the event, FARSB CEO, Stephanie Otero said, “We want to thank and celebrate our local NORMS for their partnership with us in their company’s annual hunger fighting promotion, “Make Caring the NORM.”
This year’s “Make Caring the NORM” promotion, which began August 6 and continues through September 3, is available to NORMS’ patrons, 24 hours a day. For the duration of the campaign, NORMS has encouraged guests who visit not only its Riverside location but also the 17 other sites across Southern California during this period to donate 3 dollars during their visit to assist local food banks, like FARSB.
In January, CNN Money reported that despite the nation’s booming economy, food banks are busier than ever. Many of those who use foodbanks have jobs and still cannot make ends meet. According to the report, “Food banks in cities that have seen strong job growth and soaring home prices are seeing increased demand from locals struggling to make ends meet and relying on assistance to feed their families.”
Just $3 can provide 27 meals to food insecure families throughout Riverside and San Bernardino Counties. As a token of appreciation for all customer donations to FARSB, NORMS guests will receive a booklet including more than $50 in savings to be used on future NORMS visits through October 2018.
Last year alone, NORMS donated more than $25,000 to Feeding America Riverside | San Bernardino, LA Reginal Food Bank and Second Harvest of Orange County, which translated to 100,928 meals in local communities.
To learn more about Feeding America Riverside/San Bernardino visit http://www.feedingamericaie.org/.