Riverside Students Excel in Advertising Competition

Riverside Students Excel in Advertising Competition

Winners of the Inland Empire Student ADDY Awards


Eleven Riverside City College students were recently rewarded for their efforts in the American Advertising Federation Inland Empire’s student design competition.

In all, according to Riverside City College District (RCCD) Senior Public Affairs Officer Robert Schmidt, the 11 students won 14 awards—two gold, five silver and seven bronze awards. One student, Melody Shumate, won the Academic Achievement Award, earning a $1,500 scholarship.

Three students won two awards: Kaitlin Thomas took a silver in stationery design and bronze in magazine advertising; Shumate won two bronze awards in book cover design and poster design; and Wade Abbas took gold in the integrated branding identity campaign and a silver in book cover design.

Other winners were: Phoebe Vu who won gold for her branding identity campaign; Kristofer Schweitzer, earned silver in the category of television advertising; Janet Quan, was awarded silver for her integrated advertising campaign; Kan Ma earned silver in the category of logo design; Sotheara Ly received bronze recognition for her integrated advertising campaign; both Deanna Gomez and Libny Mata earned bronze in the category of illustration; and, Alex Puh received a bronze award for magazine advertising.

“Our Applied Digital Media students have gained a tremendous level of design confidence and industry validation,” said K. Sunny Siu, assistant professor, Applied Digital Media and Printing. “It is our department’s intention and commitment to continue to nurture, support and prepare students for future competitions and professional endeavors.”

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