The Late Jesus Cardenas and Wife Luz Awarded Honorary Doctorates

The Late Jesus Cardenas and Wife Luz Awarded Honorary Doctorates
Luz Cardenas being hooded with President Tomás Morales, right, looking on. Photo courtesy of CSUSB

Luz Cardenas being hooded with President Tomás Morales, right, looking on. Photo courtesy of CSUSB

The late Jesus Cardenas and his wife Luz, founders of the Cardenas Markets chain, were awarded an honorary doctorates of humane letters for their remarkable contributions to business, education and quality of life in the Inland Empire by the California State University system and California State University, San Bernardino.

Luz Cardenas thanked the Cardenas Markets employees for their hard work and dedication in serving the community.

“We are deeply honored in receiving this very important honorary degree,” Luz Cardenas said. “Our success and our commitment to respond to the community’s needs could not have been done without the support of our employees.”

The Cardenas’ personal journey is a classic American success story.

After migrating from Jalisco, Mexico, and years working in fields up and down California, Jesus and Luz began selling meat and ethnic foods, including Luz’s home-cooked recipes from Jalisco. Their products grew in popularity and in 1981 they opened their first store in Ontario.

It was a family business from the very beginning, with Jesus and Luz as partners, and has since evolved into one of the most successful privately owned companies in the Inland Empire. Today, Cardenas Markets has 30 stores in Southern California and Nevada with more than 3,000 employees.

Even as it has grown, it remains a family business. The Cardenas’ children – Jesus Jr., Jose, Lupe and George – are involved in the day-to-day operations. Jesus Cardenas died in March 2013.

Along with being leaders in the business community, the Cardenas has been a strong advocate of education, health and any efforts that improve the quality of life in the community.

The family established the Cardenas Markets Scholarship Foundation Inc., which has served as one of the Inland Empire’s leading philanthropic organizations, supporting programs at Cal State San Bernardino as well as the University of California, Riverside, Cal Poly Pomona, the University of La Verne, Mt. San Antonio College, Chaffey College, College of the Desert and Imperial Valley College.

The Cardenas Markets Scholarship Foundation has also supported the Esperanza Scholarship Foundation, the Inland Empire Scholarship Fund and Bright Prospect and Promise Scholars, all organizations mentoring and assisting students to achieve academic success.

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