Gathering signatures for ballot initiatives in California was a fairly lucrative proposition this year. According to a L.A. Times report, ballot measure campaigns spent approximately $46 million dollars on signature gathering services to qualify their measures for the November ballot. According to reports at that rate, each signature gathered was worth about $4.00 this year. Quite an increase when compared to the average $2.50 paid per signature gathered in 2012.
This year, because the number of available signature gatherers were reportedly limited, it resulted in a bidding war that drove prices higher. As a result, campaigns were willing to and did pay more to have their measures prioritized.