No on Measure L

No on Measure L

Measure L’s Deceptive Language

Measure L is written to confuse, deceive and misrepresent the protection of the Rancho La Sierra property where a Las Vegas developer hopes to build up to 1,950 homes for his gain and at the loss of the protection that this land currently enjoys. People are getting confused by the group that claims they are for “Balanced Growth.”

This is my response to a posting on the RRR Facebook page:

The group calling themselves, “Yes on Measure L — Citizens for Balanced Growth” are asking for us to vote Yes on Measure L.

If Measure L passes, we lose the protection of this land.

The Balanced Growth people are the developers and friends of the developers who want to reverse Prop. R and Measure C, which currently protects this property.

If you want to protect this land from over development you must vote “No” on Measure L. They (the developers) have worded their argument to be deceptive and misleading. If you vote for Measure L you have voted away the protection that this land has now. The developer is the one who paid to get this measure on the ballot, the residents are the ones to vote “No.”

Sharon Mateja

An Appeal to the Residents of Riverside, California

Dear Friend of Riverside,

Our beautiful city is under attack! Here we go again…

A Las Vegas developer has already spent over $850,000 to put Measure L on the November 4, 2014 Special City Election ballot. The petition gatherers misled voters with false claims that the measure saves the La Sierra hills from overdevelopment. The hills are already protected by Prop. R and Measure C. The truth is the developer wants voter approval to build 1,950 housing units in the La Sierra area by repealing Prop. R and Measure C, which allow 162 homes.

Residents fought hard to pass Prop. R in 1979 and Measure C in 1987. These laws made Sycamore Canyon Park and the Citrus State Historic Park possible, and protected the Greenbelt, Victoria Avenue, a natural Santa Ana River, spectacular arroyos and scenic hills like La Sierra’s. Saving these resources makes even more sense today with surrounding population growth. If Measure L passes, other developers would have the green light to break down R & C’s protections throughout Riverside. You may not think what happens in La Sierra affects you, but this does.

We have formed a campaign committee called Protect Riverside, Vote No on Measure L 2014. Ours is a grassroots, all-volunteer campaign. To win, we need to get the facts out to 122,000 city voters before September 24th, when voting starts with mail ballots. Mail, printing and phone message costs are expensive. A citywide mailer costs $30,000.

For 35 years we’ve staved off massive development here in Riverside with R & C. We’re the only city left in the Southern California that has protected its unique natural assets which make our everyday quality of life better.

Laura Pearson Densmore
Retired 7th Ward Councilwoman/Riverside Native

About The Author

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