President Obama’s impassioned call for criminal justice reform at last week’s NAACP national convention was the latest sign that bipartisan criminal justice reform is on the way. In the midst of this movement is another, untold story about an army of entrepreneurs that is changing the way jails and prison work for the better.
When it comes to criminal justice reform, the inside game is just as important as the outside game. America locks up more of its population than any other country on the planet, and more of its Black population than South Africa at the height of Apartheid. Police commissioners brag about being “tough on crime” and cleaning up the streets. But the fact is that more than four out of ten people who are released from prison in the United States will return within three years. Our jails and prisons are failing at their primary purpose – rehabilitation – which means more crime, more violence, and more broken families. When our inside game is broken, our outside game gets even harder.
It doesn’t have to be this way. The way we treat people in jail and prison has a direct impact on whether or not they will reoffend. Yet over the past few decades, prison officials and the agencies that regulate them have not only failed to invest in necessities like effective educational programs and cheap phone calls; they have actively opposed those programs that work.
A new movement in the tech world is seeking to change that. A class of social justice-oriented companies – what I call “justice tech” startups – has emerged as a counterweight to the prison-industrial complex. The founders of these startups come from a circle of activists, former prisoners and social entrepreneurs who understand that sometimes change has to come from outside the system.
One of these startups is Pigeonly. In 2007 Pigeonly founder Frederick Hutson was sentenced to 51 months in federal lockup on marijuana charges (a venture that, it’s worth noting, would be legal in some states today). He witnessed the pain of isolation for the young men behind bars, and knew that regular contact with family members lowers the odds that an offender will return to prison after he has been released. He also watched as prison officials across the country struck self-serving deals with private phone companies that resulted in wildly inflated prices for phone calls home.
Upon his release, Huston decided to start a company that would cater to the incarcerated directly. Pigeonly’s customers in federal prison purchase telephone time from their commissary, which usually charges inflated rates for long-distance calls. Pigeonly uses Google Voice-style technology to change the game so that all calls are “local”.
As the long-overdue movement for broad criminal justice reform continues, we cannot forget the importance of what happens, or does not happen, inside jails and prisons. We need to improve our inside game as well as our outside game to ensure jails and prisons work, and these justice tech startups can help make that future come faster.