Haven City Market—Reclaiming the term ‘Food Halls’

Haven City Market—Reclaiming the term ‘Food Halls’

While the term “food hall” can evoke a white-walled school cafeteria, the term is being reclaimed—especially in San Bernardino County in cities like Montclair, Redlands and, most recently, Rancho Cucamonga, where Haven City Market is taking shape as a new, gourmet food hall. 

In a vacant JC Penny outlet, Haven City Market rental developers and operators are rediscovering vibrant ways to bring the community together with food and entertainment. 

“With beautiful views of the San Gabriel Mountains, the local community is very much deserving of a landing place that is a destination to gather and provides hundreds of jobs. The decision-making process was driven by a desire to create an epicenter that is truly one of a kind,” Grace Chung, Marketing and Leasing Director for Haven City Market, told Reg Javier, Deputy Executive Officer of Workforce and Economic Development for San Bernardino County, in a recent interview. “Our audience is seeking a community experience as well as an emporium of cuisines from all over the world. It’s a great benefit to have this wealth of space to host neighborhood events and seasonal celebrations.” 

Haven City Market will include a boutique grocery concept, 25 restaurants, specialty retail shops, and a 20,000 square foot outdoor park and garden. The project will be the first of its kind in the city. 

As detailed by Javier and based on ESRI market data, the area of Rancho Cucamonga is truly millennial, with an average age of 30 to 32, which bodes well for retail and restaurant potential as the surrounding demographic shows a good balance of income to disposable income. And, given the diversity in the community, there are many people of the same age with different habits and needs. ESRI is an international geographic information system (GIS) software and data analytics company located in Redlands, California.

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